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DealProspect/Listings/Retail

E-Commerce Children's Play Mat Brand

General Retail

ActiveRetailB2C
Asking price
~$185,207
est. from comparable listings of this type and size · typically within ±30% · AUD
Revenue
$795,000
TTM
Earnings
$110,000
Implied multiple (assumed)
~1.7×
Assumed · comparable listings of this type and size · typically within ±30%

Brief

Established e-commerce brand and market leader in the children's play mat space, trading since 2016 via Shopify with an established mailing list, website and substantial social media following. The business runs on a 3PL warehousing and logistics setup, avoiding large overheads, with production machinery and professionally designed expo display furniture included. Suited to investors, e-commerce operators or as a bolt-on acquisition.

General retail businesses in Australia

All 315
Listed
315
+38 in 30 days
Median asking
$220K
276 priced
Median revenue
$884K
155 disclose
Earnings multiple
1.9×
33 listings
Price drops
10
in 30 days
Asking price spread276 of 315 state a price
23%
30%
21%
14%
1%
Under $100KOver $5M

Victoria 125 · Queensland 80 · New South Wales 43 · Western Australia 21 · South Australia 10

Cafes 1386 · Restaurants 1265 · Takeaways 1207 · Wholesale and distribution businesses 260 · Hair salons 251 · Manufacturing businesses 237