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DealProspect/Listings/Retail

Baby Keepsake & Gifting E-Commerce Business

Gift Shop

ActiveRetailVictoriaB2C
Asking price
$99,000
Disclosed · AUD
Revenue
—
Earnings (est.)
~$71,008
Estimated · comparable listings of this type and size · typically within ±25%
Typical multiple
~1.4×
comparable listings of this type and size · typically within ±25%

Brief

  • Home-based e-commerce business in the baby keepsake and gifting niche, run with low overheads and simple day-to-day management
  • Built a following through organic social media reach, including viral Instagram content
  • Loyal repeat customers and a growing, engaged email subscriber base
  • Owner handles stock ordering, website updates, social media and order fulfilment
  • Sale includes trademarked product branding and established supplier relationships
Listed
13
+1 in 30 days
Median asking
$149K
12 priced
Median revenue
$676K
5 disclose
Earnings multiple
2.4×
189 listings
Asking price spread12 of 13 state a price
This listing · $99K
42%
25%
25%
8%
Under $100K$2.5M–$5M

Australia 30

Cafes 436 · Takeaways 315 · Restaurants 247 · General retail businesses 71 · Newsagencies 67 · Supermarkets 67

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