Direct-to-Consumer Australian Fragrance Brand
General Retail
ActiveRetailVictoriaB2C
Asking price
~$2,095,485
est. from comparable listings of this type and size · typically within ±20% · AUD
Revenue
$2,000,000
TTM
EBITDA
$607,000
Implied multiple (assumed)
~3.5×
Assumed · comparable listings of this type and size · typically within ±20%
Brief
- Vertically integrated direct-to-consumer Australian fragrance brand with an in-house automated bottling line
- More than 500,000 bottles shipped, with 10,500+ verified customer reviews averaging 4.7 stars
- 40% repeat purchase rate and margin expansion over the past three financial years
- Owner-independent operations with a management team able to run the business under new ownership
- Growth opportunities in wholesale, international expansion and adjacent premium personal-care categories
- Offered confidentially under NDA to qualified Australian and international acquirers
General retail businesses in Victoria
All 130 →Listed
130
+15 in 30 days
Median asking
$188K
118 priced
Median revenue
$624K
90 disclose
Earnings multiple
2.2×
221 listings
Price drops
1
in 30 days
Asking price spread118 of 130 state a price
1%
Under $100K$2.5M–$5M
Australia 314 · Queensland 80 · New South Wales 50 · Western Australia 22 · South Australia 9
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