The Dorothy Butler Children's Bookstore, Ponsonby

The Dorothy Butler Children's Bookstore, Ponsonby — Retail · Ponsonby, Auckland · Asking $59,000 · Revenue $700,000

Children's bookshop trading in Ponsonby since the 1960s, with an established local following. Relationships with schools, publishers and suppliers; standing-orders service in place. Revenue of over $700,000 in 2026. Website, social media presence and a customer email database of more than 8,000 contacts. Suits a buyer wanting to continue an established community bookshop.

DealProspect/Listings/Retail

The Dorothy Butler Children's Bookstore, Ponsonby

General Retail

ActiveRetailAucklandB2C

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Asking price

Revenue

$700,000

TTM

Earnings (est.)

Implied multiple (assumed)

Brief

Children's bookshop trading in Ponsonby since the 1960s, with an established local following.
Relationships with schools, publishers and suppliers; standing-orders service in place.
Revenue of over $700,000 in 2026.
Website, social media presence and a customer email database of more than 8,000 contacts.
Suits a buyer wanting to continue an established community bookshop.

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How it compares

General retail businesses in Auckland · asking prices

82% below past general retail businesses like it

Past general retail businesses like it ask a median 0.48× revenue. On its $700,000 revenue, that points to about $336,000; reads like this are typically within 30%, so $235,000 to $437,000. It asks $59,000.

Asking price: $59,00070% below the median of $194,500
Revenue: $700,0003rd biggest of 5
Time listed: 0 daysrecently listed

General retail businesses in Auckland

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Listed

+2 in 30 days

Median asking

$195K

8 priced

Median revenue

$700K

5 disclose

Earnings multiple

2.8×

32 listings

Asking price spread8 of 8 state a price

This listing · $59K

38%

25%

13%

Under $100K$500K–$1M

New Zealand 39

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